distill
Creative people are supposed to hate clichés. After all, clichés are the unmodified regurgitation of generic thoughts, right? Rick Love and I have been spending too much time with clichés recently, and we’re starting to like them. The apple doesn’t fall far from the tree, The grass is greener on the other side, Good as gold. We deride them, but use them constantly. Cliché Vol 1. is intended to edify these workhorses of daily language.
ugly
Rick and I have illustrated clichés in many media, sculpture, video, online micro-sites. But the ideal medium should be something common. We settled on the paperback book. It became an exercise in intuition, to use the most common materials to compile an encyclopedia of clichés. We worked quickly, using only black & white, inexpensive printing, and Arial. It should have been ugly.
beauty
And is it a little ugly, in places. But it’s also beautiful in places. A fitting showcase of our daily use of clichés; sometimes trite, sometimes vulgar, and sometimes strangely poignant. Find out more about our work with clichés at rawwar.info